About

Our Story

Urchoice is a licensed financial service provider offering short-term insurance products including Funeral, Legal, Motor, Household, and Building insurance. The company is committed to delivering innovative, affordable products supported by world-class service. It partners with reputable insurers to design and distribute tailored insurance solutions.

Our Corporate Values

Urchoice operates under strong governance principles emphasizing honesty, integrity, fairness, respect, intellectual leadership, humility, teamwork, and professional excellence. These values guide all initiatives and ensure alignment with sustainability, risk controls, and organisational objectives.

Nature Of Our Business

Urchoice serves as an insurance intermediary specialising in domestic and commercial short‑term insurance, legal cover, and funeral policies. It designs its own products and secures underwriting support from large insurers while managing branding and marketing internally.

What We Offer

Urchoice offers a range of domestic and commercial insurance products, with strong penetration in the motor‑insurance market through dealership partnerships and employer groups. It also expands distribution through unions, associations, real‑estate networks, field agents, and virtual partner networks.

Quality Control

Quality assurance includes voice‑call audits, underwriting checks, compliance reviews, and process monitoring.

Vision & Strategy

Urchoice aims to be a customer‑centric, innovative, and sustainably growing company, leveraging technology, strategic partnerships, market analysis, portfolio management, and strong employee development.

Our Target Market

Urchoice’s customer segments include vehicle owners (private & financed), dealerships, small businesses, employer groups, unions, accountants, real‑estate agents, life FSPs, and virtual partner networks.

Our Organisational Structure

The organisation comprises: CEO, HR & Training, Operations Manager (New Business, Claims, Client Care, Retentions), QA & Compliance, Admin, Underwriting, and CPO.

Underwriting Capabilities

Includes risk assessment, tailored solutions, market access, and technology‑driven underwriting supported by partnerships with major insurers.

Claims Capabilities

Urchoice supports efficient claims processing, advocacy, fraud prevention, and ongoing customer communication throughout the claims lifecycle.